Defying Spellcheck: “Shoppability” is Officially a word

March 27, 2024

Ever heard someone talk about a “Shoppable Pallet”? Well, its exactly what it sounds like!


πŸ›οΈ The Essence of Shoppability: Making Pallet Displays Irresistible to Shoppers

πŸ•’ Nielsen’s 2015 Insight: Average in-store brand selection time is 13 seconds; we argue it’s just 5 seconds for impact.

πŸ“¦ The Role of Packaging: The crucial communicator within those critical seconds.

🚚 Costco’s Edge: Shipping the actual shelf to stores ensures product integrity and storytelling directly from the brand owners.

πŸ”„ Access from All Angles: Products on feature pallet displays are accessible from three sides, enhancing visibility and convenience.

πŸ—οΈ Structural Ingenuity: Strong sidewalls prevent product collapse, optimizing the display’s appearance and shoppability.

πŸ”„ The Three-Side-Shoppable StrategyπŸ’‘
Visibility is Key: Advertise on at least three sides for maximum exposure.

πŸ“ Strategic Layout: Consideration for Costco’s dynamic aisle system leads to the 3 side shoppable pallet display’s supremacy.

🎯 Making the Product Shine: Focus on attracting attention to the product itself, minimizing packaging distractions.

🀝 Collaboration for Success: Engage with buyers, designers, and co-pack facilities to ensure pallets are both structurally sound and effectively marketed.

πŸ“ˆ Driving Sales Velocity: Well-designed displays encourage prime placement, like endcaps, boosting sales potential.

Reach out to our team and check outΒ The Costco Packaging GuysΒ to learn more!