Ever heard someone talk about a “Shoppable Pallet”? Well, its exactly what it sounds like!
🛍️ The Essence of Shoppability: Making Pallet Displays Irresistible to Shoppers
🕒 Nielsen’s 2015 Insight: Average in-store brand selection time is 13 seconds; we argue it’s just 5 seconds for impact.
📦 The Role of Packaging: The crucial communicator within those critical seconds.
🚚 Costco’s Edge: Shipping the actual shelf to stores ensures product integrity and storytelling directly from the brand owners.
🔄 Access from All Angles: Products on feature pallet displays are accessible from three sides, enhancing visibility and convenience.
🏗️ Structural Ingenuity: Strong sidewalls prevent product collapse, optimizing the display’s appearance and shoppability.
🔄 The Three-Side-Shoppable Strategy💡
Visibility is Key: Advertise on at least three sides for maximum exposure.
📐 Strategic Layout: Consideration for Costco’s dynamic aisle system leads to the 3 side shoppable pallet display’s supremacy.
🎯 Making the Product Shine: Focus on attracting attention to the product itself, minimizing packaging distractions.
🤝 Collaboration for Success: Engage with buyers, designers, and co-pack facilities to ensure pallets are both structurally sound and effectively marketed.
📈 Driving Sales Velocity: Well-designed displays encourage prime placement, like endcaps, boosting sales potential.
Reach out to our team and check out The Costco Packaging Guys to learn more!