Intro
Walking down the aisles of Costco, it’s impossible to miss the Whish pallet display. It’s more than just packaging — it’s a masterclass in how to design a Costco-ready display that sells.
Eye-Popping Graphics and Color Blocking
The first thing shoppers see is bold, vibrant artwork. Whish uses color blocking strategically so the display is visible across the warehouse floor. The graphics aren’t cluttered — they follow the 5×5 rule, readable from five feet away in five seconds.
A Value Statement That Screams
Costco members shop for value, and Whish makes it unmistakable. The display communicates its core benefit in a clear, concise, in-your-face way. No fine print, no confusion — just a powerful statement that stops traffic.
Structural Integrity and Stacking Strength
Beyond the visuals, the display is engineered with stacking shoulders that provide superior load-bearing strength. This ensures structural integrity through transit, stocking, and replenishment. It’s the kind of display that passes Costco’s toughest ISTA and compliance standards without a hitch.
3-Wide Shoppability
Whish understands Costco’s mantra: make it easy to shop. Their pallet display is accessible from three sides, maximizing member access and eliminating bottlenecks. This design choice increases sales velocity and keeps the shopping experience frictionless.
360° Branding Done Right
Every angle matters in a warehouse club. Whish’s design delivers consistent 360-degree branding, with mirrored logos and messages on all sides. Whether a member approaches from the left, right, or center aisle, the display communicates clearly.
Compliance With Costco’s Strict Specs
Whish nails the fundamentals Costco demands:
No pallet overhang or wasted space
Clean edges and standardized footprints
Durable corrugated construction built for heavy stacking
Simple unpacking and set-up that requires no repackaging
It’s the type of display that checks every box from Costco’s guidelines while still making a big marketing splash.
Sustainability and Simplicity
In line with Costco’s focus on recyclability and sustainability, the display uses eco-friendly corrugated board while staying cost-efficient. Its construction is simple, durable, and quick to set up, making it as practical for the supply chain as it is impactful in-store.
Why It Works
By combining bold design, member-first messaging, structural strength, and compliance discipline, Whish created a pallet display that doesn’t just sit on the Costco floor — it commands attention. It’s a model every brand can learn from.
👉 Want your packaging and pallet displays to meet Costco’s standards and drive sales like Whish? We specialize in helping brands design, test, and deliver Costco-ready solutions that win.